College graduation portal program

Developed the College Graduation Portal Program at Cap & Gown Direct, a small e-commerce operation within a larger B2B company. Identified an opportunity to streamline how colleges purchase and distribute custom graduation apparel by creating a self-serve onboarding program. Collaborated with institutions to build custom Shopify-templated sales pages hosted on our platform, generating high-authority backlinks from .edu and .org domains. Strategically designed a reactivation touchpoint before each graduation season to drive retention and upsell opportunities, while leveraging existing tools to keep the process scalable with minimal resources. Managed all fulfillment and customer support end-to-end. Onboarded 20 colleges in the first year, resulting in a 20% increase in customer retention, 10% increase in sales revenue, and 30% increase in organic traffic.